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Shajia Khan

About Me

I am a dynamic and motivated executive with the educational background and proven work ethic to guide innovative and impactful digital marketing, eCommerce, business development, and management strategies. Currently, I am looking for opportunities in both CPG and SAAS industry.

Work Experience

2022 - Present

Project Manger

Tech Know World

Liaise between in-house developer, designer, analyst, and clients – ensuring project delivery remains within time and budget.

2022 - 2022

Associate Director for Search and eCommerce

PHD Media - CA

Led digital and e-commerce campaigns for clients like Unilever, LG, and Ferrero. Overseeing yearly campaign budget of 12+ million dollars.

2020 - 2022

ECOMMERCE MANAGER

DANECREEK CAPITAL, MISSISSAUGA, ON- CA

Managed eCommerce marketing and operations for 3 newly acquired brands.Created and followed through marketing roadmap.

2018 - 2020

Director of Sales and Marketing

Medoflow - CA

Overseen all aspects of sales and marketing strategies spanning e-commerce (Amazon, Walmart, Wayfair Shopify), international distributors, and brick & mortar stores (Wellwise, Bed Bath and Beyond, etc.).

2015 - 2018

SEM Manager
SEM Specialist

geekspeakcommerce

Managed PPC campaigns on Google, LinkedIn, facebook and Amazon for B2B and B2C clients.

Brands I’ve Worked With

Education

2014 - 2017

Post Graduate Diploma in Technical Communication

Seneca College, Toronto, Canada

2020 - 2023

Masters of Arts in Applied Linguistics

Carleton University, Ottawa, Canada

2020 - 2023

Bachelor of Arts in English Language and Literature

Dhaka University, Dhaka, Bangladesh

Skills & Expertise

Project Management

Liaise between the in-house developer, designer, analyst, and clients, ensuring project delivery remains within time and budget.

Manage the planning, execution, budget, and delivery of digital projects following Agile (Scrum) Methodology.

Content Marketing

Created content marketing strategy for a US government project leverages SEO, email marketing, and social media to generate leads.

Created Blogs and newsletter

Media Planning

 Collaborated with external vendors (e.g., Amazon, Walmart Connect, Criteo, Instacart) and advised clients on budget allocation by campaign type and platform.

Establised quarterly social media and email mareketing calander that resonates with special company events.

CMS and DAM

CMS used Shopify, WordPress, Woocommerce, Wix, Nopcommerce

Established naming convention for files. Created space in sharepoint and disignate access level. Gathered all the digital assets from freelancers and external agencies once a marketing project is completed.

PPC and SEO

Ran paid search campaigns on Google, , Facebook, LinkedIn, Instagram and eCommerce campaign on Amazon, Criteo, Walmart Connect and Instacart

Made content firendly for both user and search engine. Map out the outreach program for link building.

Email Marketing

Platfrom used MailChimp, Klaviyo and Shopify email.

Managed list of 20K subscribers created multiple segments and tags. Created automation, crafted message, send and analyzed response.

Projects

Websites -WordPress

Project managed to create the website and community outreach program for  EAGLE (Eliminate Aviation Gasoline Lead Emissions). EAGLE  is a US government and industry partnership encompassing the full range of partners in the mission of an unleaded GA future.

Websites - Wix

First Team offers fully installed LED display systems. The aim of the project was to create a sleek website that will complement First Team Videos their impressive- larger than than life digital displays.

Product Video

Bonnie and Clyde Joint Supplements for Dogs and Cats. The viddeo showcased on the products shopify and Amazon listing.

Software Video

The video aims to train new dispatchers who will work with the “Oilfield SMS’ dispatch system. It maps out the stages the dispatch system collects the timestamp of the ‘field job’ and import those timestamps from the mobile app to calculate the final invoice.

Infographic- for web and print

Though not a graphic designer, I often had to create images for social media, email marketing, or print for a quick turnaround. Here are those samples. However, for larger projects,  I recruited agencies, freelancers, or in-house teams.

Dashboard - Information

A PowerBI map aims to the aviation industry. The dashboard guide pilots and aircraft owners to the airports that offer unleaded aviation gasoline. The map can be segemented by the the sate or type of unleaded fuels.