Shajia Khan
About Me
I am a dynamic and motivated executive with the educational background and proven work ethic to guide innovative and impactful digital marketing, eCommerce, business development, and management strategies. Currently, I am looking for opportunities in both CPG and SAAS industry.
Work Experience
2022 - Present
Project Manger
Tech Know World
Liaise between in-house developer, designer, analyst, and clients – ensuring project delivery remains within time and budget.
2022 - 2022
Associate Director for Search and eCommerce
PHD Media - CA
Led digital and e-commerce campaigns for clients like Unilever, LG, and Ferrero. Overseeing yearly campaign budget of 12+ million dollars.
2020 - 2022
ECOMMERCE MANAGER
DANECREEK CAPITAL, MISSISSAUGA, ON- CA
Managed eCommerce marketing and operations for 3 newly acquired brands.Created and followed through marketing roadmap.
2018 - 2020
Director of Sales and Marketing
Medoflow - CA
Overseen all aspects of sales and marketing strategies spanning e-commerce (Amazon, Walmart, Wayfair Shopify), international distributors, and brick & mortar stores (Wellwise, Bed Bath and Beyond, etc.).
2015 - 2018
SEM Manager
SEM Specialist
geekspeakcommerce
Managed PPC campaigns on Google, LinkedIn, facebook and Amazon for B2B and B2C clients.
Brands I’ve Worked With
Education
2014 - 2017
Post Graduate Diploma in Technical Communication
Seneca College, Toronto, Canada
2020 - 2023
Masters of Arts in Applied Linguistics
Carleton University, Ottawa, Canada
2020 - 2023
Bachelor of Arts in English Language and Literature
Dhaka University, Dhaka, Bangladesh
Skills & Expertise
Project Management
Liaise between the in-house developer, designer, analyst, and clients, ensuring project delivery remains within time and budget.
Manage the planning, execution, budget, and delivery of digital projects following Agile (Scrum) Methodology.
Content Marketing
Created content marketing strategy for a US government project leverages SEO, email marketing, and social media to generate leads.
Created Blogs and newsletter
Media Planning
Collaborated with external vendors (e.g., Amazon, Walmart Connect, Criteo, Instacart) and advised clients on budget allocation by campaign type and platform.
Establised quarterly social media and email mareketing calander that resonates with special company events.
CMS and DAM
CMS used Shopify, WordPress, Woocommerce, Wix, Nopcommerce
Established naming convention for files. Created space in sharepoint and disignate access level. Gathered all the digital assets from freelancers and external agencies once a marketing project is completed.
PPC and SEO
Ran paid search campaigns on Google, , Facebook, LinkedIn, Instagram and eCommerce campaign on Amazon, Criteo, Walmart Connect and Instacart
Made content firendly for both user and search engine. Map out the outreach program for link building.
Email Marketing
Platfrom used MailChimp, Klaviyo and Shopify email.
Managed list of 20K subscribers created multiple segments and tags. Created automation, crafted message, send and analyzed response.